Work
Dyson OnTrac™ — Social Media Video Production
A short-form vertical Reel for the Dyson OnTrac™ headphones — cinematic product detail cut with lifestyle footage, made for social.
Dyson OnTrac™ social media video by Sortie Media
Social media content for Dyson OnTrac™
Sortie Media produced social media video content for Dyson OnTrac™ headphones, creating a visually engaging short-form Reel that presents the product through a premium, lifestyle-driven approach.
The production combined product-focused visuals with dynamic movement and social-first storytelling, creating content designed specifically for today’s vertical digital platforms.
Product Reel production
Our approach focused on presenting the Dyson OnTrac™ headphones naturally within a visually engaging social media format.
Through cinematic product shots, lifestyle moments, movement and detail-focused visuals, the Reel was created to make the product the central focus while maintaining the fast-paced visual language of premium short-form content.
The result is a concise piece of branded social media content that combines product storytelling with Reel-first video production.
Social media and product video production by Sortie Media
Sortie Media is a Dubai-based social media and content creation agency producing premium video content for technology, hospitality, lifestyle and global consumer brands.
Our production capabilities include social media Reels, short-form video, product videos, branded content and campaign production, creating visual assets designed for platforms such as Instagram, TikTok, YouTube Shorts and other digital channels. More on how we work in content creation in Dubai and social media in Dubai, or see the rest of our selected work — including the DJI Osmo Pocket 4 launch video.
